When planning an event, live performers can add value and excitement for the attendees. However, if you are unfamiliar with the talent booking process, you may make mistakes such as booking the wrong person or paying too much for a performance. Before arranging for someone to perform, it is best to devote time to research and planning so that you ensure the event runs smoothly.
Identify Your Talent Pool
A big mistake some event planners make relates to their choice in performers. Some private event planners may feel tempted to look only at talent they personally enjoy, but doing so can hurt attendance and impact the overall success of the event. Instead, you should look into performers who will appeal to the demographics attending the event. It is also advised that you connect with other event planners who have planned similar events; asking them what kind of talent they booked, how much it cost them, and other important details can help you tailor your own talent pool.
Determine Your Budget
Before making any decisions, you must accurately calculate your budget. When it comes to booking talent, there are a number of costs involved. The fee for a performance accounts for a significant portion of these costs, but as the event planner, you are also expected to cover additional expenses such as transportation, hotel accommodations, meals, and more. You will also need to cover the costs of what is required for the performance itself.
When looking to book talent for a private event, you should carefully evaluate your budget so that you are certain you can afford all that is necessary for a given performer. Once you have a good idea of your budget, you can evaluate the list of talent you cultivated and determine which ones are feasible. From there, you can decide which performer will be the best fit for the event.
Negotiate a Contract
With most talent, you will deal with an agent, not the performers themselves. After connecting with an agent and expressing your interest in booking the talent they represent, you will need to go through the requests made to determine which ones could be negotiated or dismissed. If you can identify items that may be negotiable, you can put together a counteroffer.